Kim Richards similarly expressed her dissatisfaction through a blunt editorial featured in PC Gamer titled, “Death to Blonde Shepard.” She says, “ it breaks my heart that the mass public have gone for such the wishy washy, Barbie faced personality vacuum that is Shep 5. Holly Conrad, creative director at CrabCat Industries, who was directly involved involved in the competition, stated how she was disappointed in the results by tweeting, “ The popular girls even win in Mass Effect. Who could have guessed that this unconventional marketing strategy would create an unsatisfactory reaction from certain people interested in the physical characteristics that will be attributed to Female Shepard? (I say that with biting sarcasm) A number of writers, fans, and other members of the gaming industry have already expressed their displeasure. The marketing campaign that BioWare has endowed upon fans, which has allowed gamers themselves to vote for one out of a possible six versions of FemShep on the developer’s Facebook page, has recently ended and model 5, aka “The Blonde”, is now guaranteed her own trailer as well as a spot on the cover of the Mass Effect 3 Collector’s Edition.
The population of Mass Effect gamers (clearly, mostly male) have spoken and their universe-saving, ass-kicking heroine of choice is, well…blonde.
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